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New software tool provides an identity fix for search engines
London, Nov 17: Searching the internet for someone with a common name could become much easier now, as technology experts at the University of Tokyo have developed a software that automatically distinguishes between individuals by analysing the details of search results.
For example it can differentiate between the King of pop Michael Jackson and a beer guru with the same name, both of who appear on the first page of results for "Michael Jackson" on Google's search engine.
When a user......
