Trade Show Booth Designs That Won’t Fail to Impress

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    Trade shows are one of the top three sources buyers use when researching a vendor’s products and services.

    This proves trade shows are great for raising brand awareness, talking to prospects, and creating excitement around a product launch. But because you’re near your competitors, it’s important to choose a trade show booth design that leaves a lasting impression.

    Stumped for inspiration? Don’t worry, you’ve come to the right place. Here are the best trade show booth designs to consider.

    Know the Different Booth Options

    Before we dive into trade show booth ideas, it’s important to know the common styles so you know the space you’re working with. Each serves a unique role so consider which one best represents your brand and product. For example:

    Linear Booth

    Otherwise known as an “in-line” booth, this is the most common style. As you can guess, the booths are in a straight line so only one side opens up to the aisle. Linear booths are often 10 feet deep and 8 feet high. Note that you’re sharing a wall with a neighbor so you won’t be able to hang signs on it.

    Perimeter and Peninsula Booth

    This is like the linear booth but it backs to an outside wall of the exhibit floor and the maximum height is 12 feet. You’re also not allowed to hang signs or canopies on it. If you’re after a bigger space, consider a Peninsular Booth as three sides are exposed to the aisles and they’re usually 20 feet deep and wide.

    Island Booth

    An island trade show booth has all four sides exposed to the aisles and is 20 by 20 feet. These are popular because you can use maximize the entire area and it feels inviting. Further, you’re allowed to hang canopies and signs.

    The Top Trade Show Booth Designs

    You’ve chosen the dimensions, now it’s time to wow prospects with the best trade show booth displays. Take time with the design so your brand’s message is easily conveyed while encouraging customers to engage with you. Check out these ideas for inspiration, for example:

    Use Design Visuals to Involve Attendees

    The best custom trade show booths invite attendees to learn more about their brand and give something back to their audience. Plus, if you sell a product that can’t be brought into a trade show (e.g. speed boats), use effective visuals to show customers what it feels like to be on it through creative lighting and design.

    You should also offer crowds space where they can chat about your business or industry. Either create a general talk area or add several comfortable chairs where you and customers can chat one-on-one.

    Share Your Message With Cutting-Edge Technology

    A fantastic way to immerse guests is using scenography as it’s futuristic and stands out from regular designs. You could also accompany this with video content about your brand so guests are completely captivated.

    Further, match visuals with sound-responsive lighting as it involves multiple senses so your booth becomes more memorable. And don’t forget to record the show so those who missed it can still enjoy it and see that you went the extra mile.

    If you have the budget, add virtual reality (VR) dimension to your booth as most people are eager to try new technologies. But make sure it relates to your brand, for instance, you can give guests the chance to try out your speed boat via VR.

    Introduce Live Entertainment

    Create a fun atmosphere at your booth by hiring a band to play live. It’ll also attract guests who would have otherwise missed your display. But check with the trade show organizers first because you don’t want it to disrupt other events they have planned.

    Use Backdrops to Set the Scene

    Get creative with your backdrop and embrace its flexibility as you can change it around during the event. Make sure you choose colors that complement your branding so this acts as a foundation for your booth’s design.

    You can also create the perfect setting for your brand to make it stand out. For instance, if you sell organic farm food then use a striking centerpiece like a cow with your brand’s hashtag pasted on it. Not only will it pique your guests’ interest but plenty of bystanders will upload photos on social media.

    Install Creative Floors and Walls

    Don’t overlook your booth’s floor as you could transform it into an engaging tool for guests. For instance, you could turn it into a road or make it white so space looks larger. If you’re stumped, keep it minimal and choose branded flooring so guests know who they’re dealing with.

    You can also create a unique atmosphere by hanging fabric from your ceiling or using special lighting effects to make your booth glow. Further, you could encourage attendee participation by installing a puzzle on the wall and inviting guests to play so it’s memorable.

    And to encourage participation, either hang a leaderboard for friendly competition or hand out prizes to those who solve the puzzle in the quickest time.

    Those Are the Top Trade Show Booth Designs

    After reading this article, we hope you have inspiration after considering the best trade show booth designs.

    Regardless of the size of the booth, you must maximize the space, make it memorable, and immerse your guests in your brand and product. You can do this through cutting-edge technology, interactive games, and arresting visuals so guests are naturally drawn to your booth. Good luck!

    Did you find this article helpful? If so, check out our posts on everything from Business to Marketing.

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