These days if you are in any kind of business then your online presence is a very essential requirement. To have an online presence, the first and foremost requirement is that you must have a website of your own, that should have detailed information about your business along with the business name, address, and phone numbers (NAPs).
Next, if you are doing your business in Australia, then you must register your business in an online directory like Bleen, so that people can find your company name when they try to search you online, whether you are running an adult shop or any other business.
Besides, Bleen there are many other online directories also available and the more you register in different online directories, the more people will see you online. However, you must avoid any inactive directory services.
We will discuss in this post, what are the factors that you must consider while choosing your online directory service.
- Exposure on the directory
Make sure that the online directory that you choose will offer you a sufficient amount of exposure whether you are a motorcycle shop or any big business corporation.
The lack of exposure generally can be due to any of the following:
- A large number of similar companies
- The business categorization is ambiguous
- No city-specific registration
- Free or very low charges for registration.
- Quality
While looking at the quality of the online directory that you have chosen to register your company, you must check the following:
- Whether the website looks professional?
- Whether it is mobile-friendly?
- How secure the website is?
- How is the navigation of the website?
- Whether you can show your full logo?
- Can you advertise?
If the answer is no for most of the above, then you must avoid such a directory.
- Advertising
Find out whether the website advertises enough about their service. If the website does not take any effort to advertise then probably no one will ever know about its existence.
Try to find out what is there marketing plan. Unless they have any good marketing plan, it is of no use to register your company details on such an online directory.
- Measurability
The internet usually offers measurability for any marketing, and the website that you are considering must answer about that. They should be able to tell you:
- Number of visitors to their site per month
- Who are the visitors?
- How much average time do they spend on the website?
- How they found this website?
Unless the online directory has a measuring system, they cannot answer these questions.
- Social
These days’ social media is very active. Therefore, it will be interesting to know how many social events are covered by the online directory service that you are considering. Take a little more time to find out how the website interacts socially with the public.
If you are a professional service company then you will be more interested to optimize your website so that you can bring more traffic to your website. Choosing the right online directory service can help you to meet your objective.
