MQL and SQL Explained in Simple Words


An MQL is also known as marketing qualified lead. A MQL can be said as a sensibly qualified lead, who is one such customer that has downloaded the content offer and has interacted with your office marketing team, but the difference is that that customer has not entered into your sales. Apart from that, an SQL would mean sales qualified lead. It is a kind of lead or a customer that your sales team has marked as a potential customer. In your sales group and SQL if enters your team then they are actively working towards cracking a deal. Several people are there who want leads, but not everyone knows what to do with them.

Incoming Sales Process –

It is because not many people know what to do with the leads then comes an incoming methodology into play. It is designed specially to help both the teams, like marketing as well as sales team. And, it is an obvious thing; the sales team nurtures the leads all the way in the process of sales. But there is also a incoming sales process that puts a focus on the MQL and the SQL. Many people are there who want to know what it is and whats the difference and how can people deal with MQL and SQL in order to enhance the ROI of the incoming sales process. Let us look at MQL vs. SQL

Difference –

An MQL also means marketing qualified lead is a potential customer who visits your website, which your marketing team believes, will turn into a sale. MQL are prospects that are qualified and they fit as a buyer for your products. In other words, MQL are the leads that are qualified and which is similar to the buyer persona, who fits into that category of a buyer but is not quite ready to buy yet. Sales qualified lead also known as SQL is a kind of a lead or customer, for whom your sales team has decided that it is worth pursuing and convincing for buying. An SQL is at the final stage where they are making the decision to buy the particular product and appreciate content that are focused on sales and support.

Intentions of Lead –

An SQL is confirmed after there has been a call with someone from your sales team. The sales team can decide how serious the customer or the lead is regarding the product and how much they are serious to buy such a product. So, in simple words an SQL is a lead or customer has intentions to buy your products and the customer is interested in your company and wants to make that purchase.  One of the most important differences between an MQL and SQL is that of the intentions of the customer to buy. If the buyer shows the intentions of buying which are strong, then you can easily pursue that lead and make sure that they buy the products from your company and you can pass them into sales, which is the best way to work out with that lead.

MQL and SQL –

MQL and SQL are the ones who can look for different industry and they might be even searching for companies that are individual. Some other differences are the difference between first time visitor and the visitor that returns after being an MQL and then converts into an SQL. A first time visitor can be a good illustration of a potential MQL. In simple words an MQL is the one who has just started with their buyers journey and are gathering information about the company and its products that will help them to make a decision regarding purchasing . On the other hand a returning visitor likes coming back to your website to collect more information and if they are coming back and connecting with the sales team then there are high chances of them to be an SQL.