Although online and eCommerce business is thriving these days, the relevance of physical outlet stores for many brands and companies is still undeniable. Many known brands and retail companies invest in retail interior design in Singapore as part of visual merchandising.
Excellent visual merchandising, from window displays for window shoppers to in-store displays, has proven its effectiveness in generating sales and profit in retail stores and outlets.
What is Visual Merchandising
Visual merchandising is a creative practice of displaying and arranging products to maximise sales. It is a marketing tool for many retail stores and brand outlets to promote their items and establish a strong brand identity for customers.
Physical retailers and outlet stores are the ones that invest in visual merchandising heavily. Visual merchandising is usually seen in the store’s windows and inside the store itself.
Retail stores usually use visual merchandising on their window displays. Clothing stores place mannequins dressed in their outfits while sports stores display their athlete and sports icon endorser for promotion. On the other hand, technologies like LED TV displays are slowly dominating these traditional window display techniques.
In-store displays, meanwhile, utilise the five elements of visual merchandising. In-store displays are where customers can inspect the product. From the chic interior design to the organised arrangement of display products, down tooffice furniture used in retail outlets in Singapore,all have elements of in-store visual merchandising.
Apart from the retail interior in Singapore, many elements affect visual merchandising. Learn the elements of visual merchandising here.
4 Elements of Visual Merchandising
There is a psychology behind colours. Similar to what companies apply during their commercial office renovation in Singapore, colours can affect the behaviour and attitude of employees. This effect also influences consumer behaviour. For example, the colour red induces hunger; that is why many restaurants use red on their logo and make it a dominant colour in their interior design.
On the other hand, outlet stores use their primary colours to boost their brand identity through retail interior design in Singapore.
Focal Points and Leading Lines
Many interior designs create a focal point inside the store by manipulating the eyes by incorporating leading lines in the interior design. The focal points create an illusion of the importance and relevance of the product it promotes.
Retail stores tell a story through their retail interior in Singapore. Stories like how the products are used, how having them makes your life easier, how they benefit your everyday life and so on. Hence, creating an impression of “need” to the customers.
The advantage of visual merchandising is it sells multiple products apart from highlighting one, no matter if the customers like it or not. Display exposes many products, and excellent visual merchandising can utilise this capability to generate sales.
Attractive yet organisedretail interior design in Singapore is the key to customer’s attention.
4 Benefits of Excellent Retail Interior Design For A Business In Singapore
Interior design greatly affects visual merchandising. It is the reason why companies invest in it, like how they prioritise commercial office renovation. Here’s how retail interior design benefits a business in Singapore.
It Boosts and Generates Sales
If window visual merchandising’s mission is to generate customer visits to the outlet stores, the role of in-store visual merchandising, on the other hand, is to transform these visits into sales. One factor that contributes to this power is theretail interior design in Singapore.
An excellent retail interior design displays the products for exposure in organised ways. The more organised the arrangement, the easier for customers to navigate the store. They can find the products they want with ease and may be encouraged to purchase other merchandise. It also increases the customer experience of the client.
On the other hand, designers use the retail interior design for storytelling to convince the customer to stay in the shop for a longer time. Storytelling can be the narration of the brand’s history, use of the products, and so on. This period of stay can lead to profit as employees try to convert the customer visit to sales.
Establishes Brand Identity
Many companies use retail interior design in Singapore to establish the brand design. For example, mobile and laptop retail stores may incorporate technology in their retail interior design. Meanwhile, high-end brands that target elite people may incorporate a hint of luxury, indulgence and chicness in their interior designs to give a refined ambience in the store.
Some companies incorporate the primary colours of their brand and logo into the interior design itself. It provokes brand retention to the customers unconsciously as they purchase merchandise from the shop.
Conflicting brand identity and retail interior designs may confuse and put off customers. For example, loud music and uncomfortable lighting may work for music instrument and audiovisual equipment retailers, but not on brands that sell pastries.
Retail interior designers in Singapore utilise spaces of the shop to display products smartly. Perfect organisation of products exposes the merchandise effectively to the customers. It also minimises the need for assistance as clients can navigate the stores and look for the products easily. Hence, the staff can focus on detailing the customers about the merchandise and persuade a sell– sales talk.
On the other hand, retail interior design in Singapore can use visual illusions, such as leading lines, to create a focal point in the store to highlight a product.
Easier Employee Operations
Apart from the customers, employees also benefit from an efficient retail interior design in Singapore. An effective floorplan of a retail store makes it easier for the staff to navigate and locate items, much better, the customers can find them themselves.
Smartly designed retail interior layout reduces foot traffic in the store, hence, minimising jostling among the crowd inside the store, especially during busy hours.
Lastly, it provides a comfortable and safe environment to the staff, ergo boosting their morale. High morale among the employees may translate to an increase in productivity.
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