If you want to boost your e-commerce sales, there are a few actionable steps you can take right now. The first one is obvious: improve your site’s speed. But what about the others? And what about that elusive concept of customer loyalty? In this post, we’ll break down five actions you can take that will help boost your e-commerce sales.
Increase your site’s speed
We know that speed is a major factor in e-commerce. If your site doesn’t load quickly, you could lose customers and sales to competitors who have a faster website.
The average online shopper expects a site to load in under two seconds, so if your site is taking more than three seconds to load, you’re losing potential customers. If they can’t find what they want, they’ll move on to the next site. E-commerce sites are only as good as the experiences they create for shoppers.
The better your website performs, the more likely customers will be to purchase from you.
The following five actions can help you boost your e-commerce site’s speed and performance:
- Optimize images for Web use
- Use a content delivery network (CDN) to distribute static resources more efficiently
- Enable HTTP/2 if possible
- Reduce the number of HTTP requests
Improve your checkout process
One of the best ways to boost your e-commerce sales is by improving your checkout process. Checkout can be a major stumbling block for customers and it’s important to make sure that you cover all the essentials.
A smooth checkout experience means making it easy for customers to find the right shipping address, payment method and delivery method. It also means providing clear contact information such as an email address or phone number in case they have any questions or concerns along the way.
The average e-commerce site loses more than 50% of its traffic during the checkout process.
That’s a lot of lost revenue. And if that doesn’t convince you to improve your checkout process, consider this: 78% of consumers expect a seamless, pleasurable experience — they want to complete their purchase without disruption.
Optimize your product descriptions
The most important tool that you can use to boost your e-commerce sales is your product descriptions. They are where you can inform customers about the benefits of your products, and give them a reason to buy now. You should optimize these descriptions with keywords that potential customers are more likely to search for when looking for a product like yours.
You should also make sure that the description is accurate so it does not mislead customers in any way, but not too long as this may turn people off from reading it all the way through (and thus engaging with your website). Images of the product can help sell even more since people tend to trust images more than words alone when making buying decisions online (after all it’s much harder for an image to lie than a word!). When writing these descriptions remember: include relevant information about sizing and fit if applicable; include customer reviews; include a call-to-action at the end asking readers what they think after reading them!
Invest in third party logistics
The right 3pl provider partner can help your business succeed. They provide a range of services including warehousing, inventory management, fulfillment and distribution management.
When you choose to work with a third party logistics provider (3PL), it frees up your resources so that you can focus on growing your business without worrying about the logistics of getting products out to customers.
Use social media to drive awareness
Social media is great for sharing content, but it’s also a fantastic way to drive traffic to your website, and therefore increase sales. The key is to make sure you’re using the right platform for the right reasons. For example, Twitter is great for driving instant awareness as it’s so fast-paced and easy to use. Facebook, on the other hand, is better suited for longer-form content such as blog posts and videos because Facebook users tend to be more engaged with these types of content than Twitter users.
We hope these tips have helped you to boost your e-commerce sales. If there’s one thing we can all agree on, it’s that online shopping is here to stay and will continue to grow as time goes on. We believe that by following these five actionable steps outlined in this article, you can tap into a whole new world of opportunities for success and growth! Market Smiths is a digital marketing specializing in SEO services such as Ecommerce SEO. Check them out now!